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What 'Theka' Actually Means. (The story behind our quirky name)

What 'Theka' Actually Means. (The story behind our quirky name)

Punjab has a word for it. Theka khushiaan da. A spot of happiness. Not a...

Chardi Kala: The Sikh Philosophy That Became a Streetwear Statement

Chardi Kala: The Sikh Philosophy That Became a Streetwear Statement

Some words carry more weight than their translation allows. Chardi Kala is one of them.Translate...

Between Two Worlds: How Punjabi Streetwear Became an Identity, Not Just a Style

Between Two Worlds: How Punjabi Streetwear Became an Identity, Not Just a Style

Your parents moved countries. You moved between worlds. And somewhere along the way, you figured...

Malwa block T-shirt

Clothing

Malwa Block: The Story Behind the TShirt That Became Cultural Currency

A look behind the design of the Malwa Block T-shirt — the now-iconic piece worn...

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